Posts Tagged ‘networking’

“Authentic Marketing,” Part 3: I Can Read Your Mind

Saturday, May 22nd, 2010

It’s not just a line from the Alan Parsons Project — it’s the truth.
I know how you’re feeling and what your intentions are.  What’s more, everyone else does too.  Human beings are extremely empathic creatures.
I’m exaggerating a little — sometimes you can trick people into buying your facade.  But much of the time, when you [...]

“Authentic Marketing,” Part 2: On Actually Caring About People

Wednesday, May 12th, 2010

It’s become common in business literature to say that entrepreneurs who care about others tend to be more successful.  Thus, say business authors, it will profit you to act like a caring person.  Say “thank you,” smile, look into people’s left eye, let them do most of the talking, and so on.
I think it’s true [...]