Adventures In “Rebranding”

Sunday, January 24th, 2010

I’m excited to let you know that this site will soon have a new name:  Work Consciously.

I picked this name because I think it better expresses the work I’m doing these days in my writing, speaking and coaching.  My work today is about helping people get conscious of the patterns of thinking and feeling that sidetrack us as we’re working — painful memories from the past, concerns about the criticism we’ll get, and so on.  When we become aware of, and let ourselves fully experience, these thoughts and feelings, they often dissolve, leaving us more peaceful and productive.

Why The Old Name Is Retiring

“Purpose Power Coaching” doesn’t capture these ideas quite as fully for me.  I like the alliteration (the two words starting with “P”), but it also seems to me like a fairly generic life coaching website name.  To me, it brings up images people usually associate with coaching — people thinking about what they’d do if they couldn’t fail, visualizing what they want as vividly as possible, and so on.  If you’ve read my book or some of my articles, you’ve probably realized that isn’t quite what my approach is about.

I think it’s wonderful to have goals, and I also think doing a lot of visualizing our ideal future can be a trap.  For many of us, I think, constantly focusing on the future can be a way to escape what we’re experiencing now — just like checking e-mail, instant messaging, and so on distract us from the frustration we feel in our work.  The paradox is that, when our minds are lost in imagining the future, we can’t deal with the patterns of thinking and feeling blocking us, right now, from achieving what we want.

It can be uncomfortable to really bring our awareness into the present — to notice the places where our bodies are tight or our breathing is shallow, and watch the thoughts we recycle nonstop throughout the day.  This isn’t always easy to do — even when I’m working with someone one-on-one, it can take a while for them to feel safe enough to fully experience what’s going on for them.  But we can only let go of that tightness, or the ways we put ourselves down and hold ourselves back, if we’re willing to face and experience them, instead of running away.

A Fresh Start

I’ve hugely enjoyed writing for this blog so far.  And, I think the site has the potential to reach and benefit more people.  I suspect the title and presentation might be holding me back on that score — people who have an instant negative reaction to the idea of coaching, or are tired of websites about finding your purpose, inner power, and so on, may be turned off by it.  I don’t want the site’s format to get in the way of my mission to bring people peace and focus in what they do.

Don’t worry, I’m not going to radically revamp my content — I’m going to keep all the articles I’ve written so far, and I won’t start writing about celebrities or something to get pageviews.  :)   The new format actually feels more aligned with my values, rather than less.

Anyway, I hope this site has been helpful and enjoyable for you so far, and I’ll see you soon “on the other side.”

Love, Chris

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If you found this post useful, you'll likely find Chris's book, Inner Productivity, helpful as well.  Inner Productivity is packed with techniques to help you find focus and motivation in your work from a mindful perspective.

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9 Responses to “Adventures In “Rebranding””

  1. Sara Says:

    Chris — Work Consciously is a perfect name for your site! I love that you’re embracing the changes that have occurred in both your life and your practice.

    Your articles have always made me stop and pay attention to my NOW! I am all too often caught up in yesterday or tomorrow, forgetting the importance of the present moment in my work and my life. When I come to your site, however, I take a deep breath and feel my present.

    I look forward to your “first start” :~)

  2. Mark Says:

    Chris,
    I love the new branding! Very appropriate. I applaud you in your courage to change, to re-invent and to make a difference not only in your life but in the lives of all whom you touch.

  3. Chris Edgar Says:

    Thanks Sara — I’m glad you like the new name, and I’m gratified to hear that the articles are having a positive effect for you — bringing peace and focus to my readers is what I’m all about.

  4. Chris Edgar Says:

    Hi Mark — thanks for your support — I’m grateful for your writing and your presence here as well.

  5. Jannie Funster Says:

    That sounds exciting, Chris! Whoo-hoo.

    And a big hoo-woo from Blue Bunny!

    Sometimes we just have to move on to better things.

    I’m sure you’ll keep us updated on the new site!

    xo

  6. Chris Edgar Says:

    Hi Jannie — I’ll definitely keep you updated — ideally, within a few days, when you go to this URL you’ll be rerouted to the Work Consciously site. Unless I am totally kidding myself about my technological prowess, which is a possibility.

  7. Stacey Shipman Says:

    Congrats, Chris! Having just recently changed my tagline/purpose, I can relate to the changes. I look forward to reading more from you about working consciously. Which is a great title! Will it be a brand new site, or changing this one? Best of luck either way!

  8. Chris Edgar Says:

    Hi Stacey — cool, I’m already getting advance praise for the new theme! :) I’m going to redirect people from this URL to the Work Consciously one and make a few graphics changes, but all the posts and most of the pages will be the same.

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